Radio and Podcast Scripts For Financial Advisors

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It doesn’t matter who you are, your own radio show will make you a celebrity in your community. There is power to the airwaves! But, the true power comes from your words! “Words are, of course, the most powerful drug used by mankind!”

-Rudyard Kipling

The Impact of Radio

Most financial advisors would love to host their own radio show! Many advisors have explored the cost associated with air-time. But, they soon discover, the main obstacle to hosting a show is “content”, what do you say when the microphone goes “live”?

Some financial advisors host their radio program as a loss-leader, using the airwaves for the sole purpose of the right to say, “I host a radio show.” It results in a low impact, high expense venture.

But, it doesn’t have to be that way. Given the right words and frequency of the right message, your radio show can be a standalone profit center, as well as a source of influence on all your marketing initiatives.

Your radio presence will be the hub from which all other marketing initiatives are reinforced. Whether you use direct mail, email, digital advertising, dinner seminars or college campus seminars, your radio presence will enhance attendance and increase business.
It will position you as a retirement planning authority. It will elevate your professional status.

Beyond carefully crafted “content”, the second biggest virtue in radio is patience. Your office phone won’t ring-off-the-hook after your first show but, give it time and it will. There must be frequency to your message. At advisoRadio, the scripted content is designed to reinforce consistent messaging. For example, “Retirement is all about income.” That one thought is a consistent theme, stated overtly in certain segments, and more subtly developed through stories in other segments.

Ultimately, creating a frequent message delivered over-and-over throughout multiple scripts.

Success in radio is using the right words and frequency of a consistent message.

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